SNEAKERLAND MELBOURNE RECAP
Australia's Largest Sneaker, Streetwear & Lifestyle Convention visited Melbourne for the first time!
Date: 19 November 2022
Time: 10am - 5pm
Venue: Melbourne Convention & Exhibition Centre (MCEC)
What to expect
Applications for vendor slots at are now open.
SNEAKERLAND 2.0 in Perth saw $850,000 + transacted on the trading floor between attendees & vendors.
Vendor slots to SNEAKERLAND are now open. Register your interest to be a vendor at SNEAKERLAND by filling up the form below.
This application is for the best sneaker collectors & traders in the city. We want the biggest range of sneakers & streetwear items the city has to offer. Apply to be a sneaker vendor by submitting your sneaker & clothing inventory list below.
This application is for best local fashion creatives. If you have a brand and want to sell your collections at our next event - this is the application for you!
This application is for tattoo artists, barbers, live painting/braiding who love the sneakerland community and want to work at the event. Apply if you want to have your own stall and show people what you are about. If you have cool concepts apply now.
- Sneaker vendors consist of individuals with their own stalls selling sneakers & apparel from their own collections or stores.
- Sneaker vendor stalls will be placed on the inside perimeter of the main arena.
- Sneaker vendors will be allowed to sell and trade sneakers & apparel with customers.
- Brand vendors consist of established local brands which will be selling their own merchandise or products.
- Brand vendors will be placed around the outside perimeter of the main arena.
- Brand vendors will be featured on marketing materials for the event and will receive exposure for their brands through digital advertising on the day.
Vendor slots to SNEAKERLAND are now open. Register your interest by filling up the form below
Sponsor AT SNEAKERLAND!
SNEAKERLAND offers a multitude of sponsorship opportunities available to local and national brands, ranging from social media, press coverage, logo placements throughout the event and brand exposure through activation experiences
Let's work together to expose your business to new demographics by seamlessly integrating your brand into the SNEAKERLAND experience.
The hennessy VIP LOunge
We partnered up with Hennessy to bring the Hennessy VIP lounge to life! The VIP lounge hosted Perth's first ever live sneaker auction, a showcase of some of the rarest fashion pieces in the world, special Hennessy drinks & ofcourse VIP guests.
REVO PLANK CHALLENGE
We brought the REVO Fitness experience to SNEAKERLAND through a fun "Plank for Jordans" activation. Attendees were given the chance to clock in their planks on the REVO Fitness gym matts - where the longest plank time wins a 1 year Gym Membership to REVO Fitness & a fresh pair of Jordans. Everyone else were given special sign up discounts by signing up at the REVO Fitness booth.
The activation was also promoted prior to the event through influencer marketing campaigns.
Foot Locker "Golden Ticket"
A physical collaboration with Foot Locker in the build up to event day, where attendees were sent on a "Treasure Hunt" to win free tickets to SNEAKERLAND in Foot Locker stores all over Western Australia.
30 Golden Tickets were hidden all over the stores, driving physical traffic into the stores throughout the campaign.
Foot Locker basketball corner
A Foot Locker live activation on event day, where attendees could show off their basketball skills & earn voucher from Foot Locker. The activation also featured a "Drop it like its Hot" campaign, where up to $200 worth of Foot Locker Vouchers were AirDropped to attendees every hour!
The Foot Locker basketball corner was visited by multiple well known celebrities & athletes in Australia.
Think Mental health flash mob dance
We Think Mental Health x SNEAKERLAND partnered up with OWLKEYME, a non for profit dance corporation to bring together a Flashmob dance at SNEAKERLAND 2.0 - which was a big hit on event day.
The journey of the dancers from rehearsals to performance was documented, where they shared how they use dance as a positive escape.
A partnership that lasts beyond event day!
How It Works;
Leverage off SNEAKERLAND's extensive community by offering special perks & discounts to ticket holders. All special perks offered will be heavily promoted throughout the campaign period!
BeSPOKE ACTIVATION COLLABORATION
We work together to find the best way to integrate your brand experience into SNEAKERLAND
Content created for you
Newspaper & PR COverage
Social Media Features
Event Day shoutouts
SNEAKERLAND Melbourne will be a one day event, held at the Melbourne Convention Center on 19th November 2022
Tickets for SNEAKERLAND Melbourne now on sale, click on link below to secure your tickets!
Sneakerland's very first event in Perth.
The first Sneakerland event to come to Melbourne.